SEO foundations
Work began across websites, paid search and SEO. SEO became the discipline where the deepest expertise accumulated.
About Rotgar
SEO since 2008. AI visibility for clinics today.
Rotgar helps clinics and healthcare groups improve visibility in Google AI Overviews, ChatGPT and Gemini. We measure each platform separately because each produces different answers and evidence.
Founder-reviewed strategy
Agency delivery with one strategic direction
Evgeniy Yudin reviews and approves strategy across every project. The agency team handles delivery.
Rotgar goes deep in a small number of disciplines and industries instead of spreading expertise across unrelated services.
- SEO
- Since 2008
- Rotgar
- Founded 2011
- Base
- Spain
- Reach
- Worldwide
How the focus narrowed
From broad digital work to specialist search
Each step reduced the number of disciplines or industries and increased the depth of the work.
SEO became the core
Rotgar narrowed its scope from broad digital delivery to search strategy and implementation.
Industry focus replaced generic delivery
Our current services focus on clinics, with medical research and measurement built around how patients choose care.
AI search became measurable
Google AI Overviews, ChatGPT and Gemini became separate systems with their own tests and metrics.
Two focused services
AI visibility, measured platform by platform.
Google AI Overviews, ChatGPT and Gemini remain separate measurement surfaces. We do not combine them into one unexplained visibility score.
Google AI Overviews
Search queries, organization presence, citations, sources, competitors and what the answer says.
ChatGPT + Gemini Visibility
Prompts, not search queries: mentions, recommendations, sources, sentiment and repeatability.
Analytical coverage
More coverage. Human judgment.
Purpose-built automation lets us compare more queries, pages, markets and AI answers than a manual review can cover consistently.
Every finding is checked by the team before it becomes a recommendation. Evgeniy remains accountable for strategy and priorities.
What changes in practice
Patient-question coverage with visible citations, clinic mentions and competitor context
More frequent checks where the project needs them
Repeatable tests across Google AI Overviews, ChatGPT and Gemini
Human review before findings become recommendations
Clinics only
Explore the work behind our recommendations
Our research, methodology and services focus on healthcare AI visibility. Historical reviews describe the work reviewed, not proven AI-acquisition outcomes.
Published in
If You Rank High on Google, Will AI Assistants Cite You? Maybe Not.
Read the article“AI is indeed creating content inflation, but not expertise inflation.”Read the article
AI Visibility Audit
AI Visibility Audit
The AI visibility audit starts with your clinic, priority market and patient search language. We review your website and test the questions patients ask Google AI Overviews, ChatGPT and Gemini before choosing care.
- Your current visibility and named competitors
- The sources linked in AI answers
- What already works and a prioritized list of improvements
Several locations, markets or languages? Book a 30-minute call We’ll discuss the scope for your organization.