Google AI Overviews
Trigger rate, named clinics, citations, competitor presence and what the answer says about your clinic.
Methodology
See how patients find your clinic. Know what to improve.
Methodology basis reviewed by Boris Teplyakov, SEO Lead. Last reviewed July 27, 2026.
Executive decision
Know where discovery breaks and who owns the fix
The report shows which service, market or location is absent, which competitor or source appears instead, what to improve first and how success will be checked.
Business path
01
Patient sees a provider through Google AI Overviews or ChatGPT + Gemini.
02
The answer may lead to an owned clinic page or a later provider search.
03
When available, the clinic shares aggregate qualified, booked and attended consultation data so we can evaluate which queries and prompts attract better-fit traffic.
04
Mentions and citations are leading signals. Patient actions are the business outcome.
From discovery to qualified traffic
Separate AI presence from patient actions
We record whether the clinic appears while patients compare services, specialists and providers in AI answers. Approved aggregate referral and enquiry data may add context, but a mention does not establish that an answer caused a visit or booking.
Patient discovery chain
01
A patient asks ChatGPT or Gemini about a condition, treatment method, procedure, medical device or specialist.
02
The conversation moves from an informational prompt to more specific options, providers or next steps.
03
The answer may name providers and link to clinic or independent pages; those visible references are recorded.
04
When approved aggregate tracking exists, referral visits and enquiries are reported separately from AI visibility.
Two service tracks
Measure Google AI Overviews and assistants separately
ChatGPT + Gemini Visibility
Mentions, recommendations, sources, repeatability and what assistants say about your clinic.
Market language
Run patient questions in the language of the market
We build questions and prompts in the language patients use in the priority market. A client or approved language reviewer can validate terminology and intent for higher precision, but the audit can proceed without that additional review.
German · dental · Graz“Was kostet ein Zahnimplantat in Graz?”
English · bariatric · London“Which bariatric clinic offers long-term follow-up in London?”
Workflow
From questions to prioritized improvements
- 01
Define
Select priority services, markets, patient languages, search queries and AI prompts around the clinic and patient journey.
- 02
Record
Save starting results from Google AI Overviews and ChatGPT + Gemini.
- 03
Diagnose
Show where the clinic already appears, where competitors appear instead and which pages or sources shape the result.
- 04
Prioritize
Put improvements in order by expected impact, practical effort and confidence in the evidence.
- 05
Test again
Repeat the same queries and prompts after approved changes and record what changed.
AI metrics
Measure presence, recommendation and sentiment
The report shows whether the clinic appears, how it is described, what sources support the answer and where competitors appear instead.
Mentions
How often tested answers name the clinic.
Recommendations
How often the clinic is presented as an option, not merely referenced.
What the answer says
Positive, neutral, negative or unclear description of the clinic.
Competitor presence
Which clinics appear where your clinic does not.
Sources used
The clinic and external pages that support the answer.
Missing questions
Patient questions where the clinic or priority service is absent.
Repeatable checks
Keep every result tied to its inputs
Recorded results
Each saved result keeps the query or prompt, market, language, platform, capture date and visible source links.
Repeat checks
High-impact or unstable ChatGPT + Gemini findings are checked again before they become priorities. No fixed public repeat count is promised.
Comparable checks
Later checks reuse the same inputs. A platform, model or context change is marked before results are compared.
Comparison rules
Compare like with like
Inputs and platform context remain visible so different tests are not combined into one result.
Inputs kept
Service, stage of choice, market, language, query or prompt and selected competitors.
Context recorded
Platform, visible model, location, date and session or account state where relevant.
Results counted
Rates use valid answers only. Failed, blocked or unavailable checks are shown separately.
Change checked
Later tests reuse the same inputs and record pass, fail or inconclusive against a stated criterion.
Mention ratevalid answers naming the clinic / all valid answers
Recommendation ratevalid answers presenting the clinic as an option / all valid answers
Share of voiceclinic mentions / all mentions of the clinic and selected competitors
Worked example
From one question to a checked improvement
- 01
Question
“Was kostet ein Zahnimplantat in Graz?” for a clinic serving German-speaking patients in Graz.
- 02
Observed result
The clinic is absent from the captured answer. Named clinics and source pages are recorded.
- 03
Gap
Competitors have clearer pages about implants, the relevant specialist, price context and the Graz location.
- 04
Improvement
Improve the clinic page with the treatment, specialist, location, price context and source-backed medical claims.
- 05
Test again
Repeat the same query after the approved change and record what changed.
Multi-location clinics
See weak services and locations separately
A network summary is useful only when individual service and location results remain visible.
Reporting view
01
Network summary across Google AI Overviews and ChatGPT + Gemini
02
Individual clinic, service, market and language results kept separately
03
Priority gaps shown without hiding them behind stronger locations
04
Test an improvement at one location before a wider rollout
Medical claims by market
Keep medical content under clinic review
We identify search opportunities and prepare recommended changes. The clinic reviews and approves medical and legal statements before publication, with local market rules considered separately.
Review process
01
Identify the market, service, audience and applicable clinic policy.
02
Flag medical claims, prescription references and before-and-after evidence.
03
The clinic reviews claims, evidence and market-language wording.
04
Publish approved wording and retain the revision record.
Observed result
A directly captured search or AI result, or an approved analytics value.
Estimated opportunity
A calculation based on stated assumptions, not a recorded outcome.
Report format
Illustrative or generalized values used only to show the report structure.
Optional aggregate website context
Public data is enough to start
No access is required. Dated Google AI Overviews, ChatGPT and Gemini captures provide the AI-visibility baseline. Optional read-only aggregate analytics or Search Console data can add website context; they do not replace direct AI captures or isolate every AI-driven visit.
Review optional accessWhat every report makes clear
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AI answers can change between checks.
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Platform availability varies by market and account.
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AI inclusion, citations and patient volume cannot be guaranteed.
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Medical and legal claims remain under clinic review.
Original Rotgar research
Do ChatGPT and Gemini cite the same sources as Google?
Explore exact URL and domain overlap with Google’s top 20 results across US prompts formedical niches. Niche comparisons are descriptive because collection windows and modes differed.
Discuss the method
Define your clinic’s AI visibility scope
Talk through the market, patient questions and evidence relevant to your clinic.
Apply the method
Choose a service
AI Visibility Audit
See where AI answers are missing your clinic
The AI visibility audit starts with one clinic or selected location, one priority market and one patient language.
Best fitClinics, hospitals and medical groups in:
- Dental
- Aesthetic medicine
- Physiotherapy
- Fertility & IVF
- Dermatology
- Hair transplant
- Plastic surgery
- Mental health
- Multi-specialty groups
- Your current visibility and named competitors
- The sources AI answers cite
- A prioritized list of improvements to implement
Need to cover several clinics, locations, countries, markets or patient languages? Book a 30-minute call We’ll discuss the scope for your organization.