Intent
Medical condition or cosmetic concern, kept visibly separate.
Medical niche · Dermatology
Search visibility for medical and cosmetic dermatology
Separate condition-led medical searches from cosmetic concerns, then connect each journey to the right dermatologist, treatment and location.
Get free auditPatient questions
Start with how people choose
- 01
Where can I get this concern assessed?
- 02
Which clinic treats this condition or concern?
- 03
Is the service medical or cosmetic?
- 04
How soon can a specialist assess it?
Search system
Connect treatments, clinicians, locations and proof
We test patient questions across Google Search + Maps, Google AI Overviews and ChatGPT + Gemini. Then we map the journey before recommending pages or content. Clinical claims remain under your review.
Priorities
Condition and concern architecture
Medical versus cosmetic intent
Dermatologist credentials
Local access and appointment pathways
Page architecture
Medical condition and cosmetic concern hubs remain separate, then connect to dermatologist, approved treatment, location and appointment path.
Each step represents a search intent and an owner. Clinical decisions remain with the clinic.
Evidence
Dermatologist credentials, approved treatment information and limits.
Access
Urgency wording, location and clinic-supplied appointment availability.
Clinical governance
Make approval part of delivery
Rotgar owns search research and agreed implementation. The clinic owns clinical truth, legal approval and operational inputs.
- Search content routes to clinical assessment; Rotgar does not perform triage.
- Urgency language and treatment claims require clinic approval.
- Medical and cosmetic conversions are reported separately when data allows.
Relevant next step
Use the matching service, market or proof
Free audit
Build a public-data baseline for dermatology
The simplest free audit starts with one clinic or selected location, one priority market and one patient language.
Best fit Clinics, hospitals and medical groups in:
- Dental
- Aesthetic medicine
- Physiotherapy
- Fertility & IVF
- Dermatology
- Hair transplant
- Plastic surgery
- Mental health
- Multi-specialty groups
- Your current visibility and named competitors
- The sources AI answers rely on
- A prioritized list of improvements to implement
Need to include several clinics, locations, countries, markets or patient languages? Book a 20-minute call We’ll agree the scope and tailor the audit at no cost.