Medical search system
Multilingual technical SEO, information architecture and query-led content at meaningful scale.
Europe + global medical search
Pill in Trip: 0 to 1.1M+ monthly organic visitors
Evgeniy Yudin founded and led the multilingual medical information project, building country, language, medicine and active-ingredient discovery around organic search.
Google Search Console performance
Project at a glance
- Role
- CEO and founder
- Market
- Europe + global
- Channel
- Organic search
- Scale
- 1.1M+ monthly organic visitors
- Source
- Founder LinkedIn profile
What was built
Country, medicine and active-ingredient discovery at scale
The product organized medicine-equivalence searches across origin and destination countries. Growth work combined indexable information architecture, technical SEO, multilingual pages, internal links and continuous query coverage.
Work behind the product
✓
Country and language architecture around a real user task
✓
Structured medicine and active-ingredient entities
✓
Search-led content expansion and internal linking
✓
Technical indexation and organic-visibility measurement
Public product references
Technology press, professional pharmacy education and a public product-launch record.
Professional education Western Pharmacy Exchange / UC Irvine Listed under “Technology / Phone apps” in a UC Irvine faculty travel-health presentation for pharmacy professionals. Open source 
Hungarian technology press HVG Tech Explained how travelers can find equivalent medicines abroad by matching active ingredients. Read coverage 
Innovation publication Trend Hunter Covered Pill in Trip as a drug-equivalent search platform for travelers and expats. Read coverage 
Product launch platform Product Hunt Hosts the public 2019 launch page for the cross-country medication search product. View launch The 1.1M+ traffic figure comes from Evgeniy Yudin’s public profile. The listed sources document the product and its international use.
Demand discipline
Start from real questions, make information findable and measure organic discovery.
Travel-health use case
A UC Irvine pharmacy presentation for Western Pharmacy Exchange listed Pill in Trip as a travel-health app.
For clinics
Apply the lesson, not the headline
- Map patient questions to services, clinicians and locations.
- Keep claims sourced and clinically reviewed.
- Measure calls, forms and bookings, not traffic alone.
- Track Google Search + Maps, Google AI Overviews and ChatGPT + Gemini separately.
Continue
Explore the service, method and clinic results
Free audit
See where your clinic is missing
The simplest free audit starts with one clinic or selected location, one priority market and one patient language.
Best fit Clinics, hospitals and medical groups in:
- Dental
- Aesthetic medicine
- Physiotherapy
- Fertility & IVF
- Dermatology
- Hair transplant
- Plastic surgery
- Mental health
- Multi-specialty groups
- Your current visibility and named competitors
- The sources AI answers rely on
- A prioritized list of improvements to implement
Need to include several clinics, locations, countries, markets or patient languages? Book a 20-minute call We’ll agree the scope and tailor the audit at no cost.