Public by default
Search results, AI answers and public firm, competitor and source pages are enough to start.
Data security
Start with public data. Add owned data only when useful.
The free baseline needs no account access. Optional read-only Search Console or aggregate analytics can make the firm-specific analysis more precise.
Read-only when useful
Search Console or aggregate analytics is optional and limited to the selected property and purpose.
Client-controlled
The firm approves optional access and can revoke it. Google Business Profile implementation access is scoped separately.
Default data
What the baseline uses
- Public Google Search + Maps results
- Dated Google AI Overviews and ChatGPT + Gemini captures
- Public firm, competitor and source pages
- Read-only aggregate search and analytics data, when approved
- Practice-area, market and office information supplied by the client
Audit data flow
What enters a platform and what the report records
The baseline uses the business context needed to select relevant search questions and AI prompts.
Client input
Firm domain, priority practice areas, market, language, offices and selected competitors.
Platform input
Prospective-client questions and prompts selected from the priorities supplied by the firm.
Evidence retained
Dated answer captures, visible sources, public pages, metrics and prioritized improvements.
Account state
Platform, visible model label, market, language and signed-in or signed-out state are logged where observable.
Optional access
Read-only Search Console or aggregate analytics only after client approval.
Close access
The firm can revoke optional access at any time; we stop using it when the relevant scope ends.
Before optional access
Define the purpose and permission first
The free public-data audit does not wait for account access. If owned data would improve precision, the firm decides whether to add it.
Confirm in writing
✓
Which property and dataset are needed
✓
Why the access improves the analysis
✓
Which read-only role will be used
✓
Who can approve and revoke access
Contracting
Confirm requirements before access
NDA or DPA terms can be reviewed as part of the agreement. Security and confidentiality requirements are confirmed in the written scope rather than implied by this website.
Security questions
Email evgeniy.yudin@rotgar.com to discuss requirements before sharing credentials or owned data.
Read the current site privacy noticeFree audit
Get a free public-data audit
The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.
Best fit Law firms and multi-office legal practices in:
- Personal injury
- Family law
- Criminal defense
- Immigration
- Employment law
- Business + corporate
- Litigation + dispute resolution
- Real estate + property
- Estate planning + probate
- Tax law
- Your firm’s current visibility and named competitors
- The sources AI answers rely on
- A prioritized list of improvements to implement
Need to include several firms, offices, countries, markets or prospective-client languages? Book a 20-minute call We’ll agree the scope and tailor the audit at no cost.