Coverage
How often the firm, its lawyers or offices appear across the tested prompts.
Door 3 · AI assistants
Measure your firm’s visibility in ChatGPT + Gemini
We test priority prospective-client questions in ChatGPT and Gemini, record mentions, recommendation context and sources for the firm, its practice areas, lawyers and offices, and repeat unstable answers before setting priorities.
Outcome
A repeatable baseline for assistant visibility and recommendation gaps.
Scope is confirmed after the baseline. You see what is included, what depends on your team and how success will be checked.
What you get
AI prompts selected by practice area, market and stage of choice
Saved ChatGPT + Gemini answers where the platforms are available
Firm, lawyer and office mentions, recommendation context and named sources
Competitors that appear where your firm does not
Repeated checks for high-impact or unstable findings
Prioritized firm-page, lawyer-profile, office-information and source improvements
Choose when assistants omit your firm, practice areas, lawyers or offices, surface competitors first or leave your team without a repeatable view of the questions that matter.
Free baseline: The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language. We review the complete website and select prompts around the firm, its practice areas, lawyers, offices, market and relevant stages of choice. High-impact or unstable findings are retested before they become priorities.
Ongoing: Monitoring fixes the agreed prompts, platforms, runs, languages, cadence and export format in writing. Model or availability changes are recorded as a break in comparability.
Scope detail
Selected prompts and visible competitors by practice area, market and language
Saved answer, platform, account state, visible model and capture date
How valid, failed and unavailable results are counted
Mentions, recommendation context and sources treated as leading signals
Repeated runs for high-impact or unstable findings
Path from an answer to an owned page, Maps profile, call or form when approved tracking exists
Measurement
What we track
Role + context
Whether the firm is mentioned, compared, recommended or used as a source, and what the answer says.
Repeatability
Whether high-impact findings persist across repeated runs.
What shapes an AI answer
See what appears and what you can improve
The audit records which firms appear, what each answer says about them and the sources it uses, then shows which firm-controlled information can be improved.
Answer, sentiment and sources
- Named firms and competitors
- What the answer says about your firm
- Cited URLs and source domains
- Missing coverage by prospective-client question
Firm assets
- Practice-area, lawyer and office pages
- Firm information, structured data and internal links
- Google Business Profile alignment
Supporting sources
- Verified lawyer credentials and professional profiles
- Accurate directories and independent coverage
- Claims and descriptions approved before publication
Process
From baseline to recheck
- 01
Define
Select prompts from the firm’s practice areas, lawyers, offices, markets, languages, competitors and prospective-client journeys.
- 02
Record
Save answers with the platform, account state, visible model and capture date.
- 03
Repeat
Retest high-impact or unstable assistant findings before setting priorities.
- 04
Diagnose
Compare firm information, pages, sources and visible competitors.
Working boundaries
What stays clear
- Assistant answers change and a single run is not treated as a stable measure.
- High-impact or unstable findings are retested before they become priorities.
- We cannot control or guarantee inclusion in a platform answer.
- Platform and model availability are recorded at the date and location of each capture.
- The firm approves jurisdiction wording, lawyer details and substantive legal statements; we do not provide legal advice.
Ownership
Who approves and who implements
Responsibilities, approvals and implementation roles are confirmed in the written scope.
- We define and run the agreed protocol and retain reviewable captures.
- The firm can flag practice areas, lawyers, offices, competitors and sensitive topics.
- A client or approved market-language reviewer can validate local wording and intent for higher precision; the audit can proceed without that review.
- The firm’s named approver signs off on jurisdiction wording and substantive legal statements.
Method and scope
Continue with the relevant detail
Free audit
Start ChatGPT + Gemini Visibility with a free audit
The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.
Best fit Law firms and multi-office legal practices in:
- Personal injury
- Family law
- Criminal defense
- Immigration
- Employment law
- Business + corporate
- Litigation + dispute resolution
- Real estate + property
- Estate planning + probate
- Tax law
- Your firm’s current visibility and named competitors
- The sources AI answers rely on
- A prioritized list of improvements to implement
Need to include several firms, offices, countries, markets or prospective-client languages? Book a 20-minute call We’ll agree the scope and tailor the audit at no cost.