Questions before access, scope or a call

The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language. Need to include several firms, offices, countries, markets or prospective-client languages? Book a 20-minute call. We’ll agree the scope and tailor the audit at no cost.

Within the agreed scope, we review the complete website across Google Search + Maps, Google AI Overviews and ChatGPT + Gemini. Queries and prompts are selected for the law firm, practice areas, market, language and prospective-client journey.

No. Do not send client names, matter details or privileged information. Public search data and optional read-only aggregate marketing data are enough for the default audit.

None for a public baseline. Optional read-only Search Console or aggregate analytics can make the firm-specific analysis more precise. Google Business Profiles can be audited from public information; implementation access is scoped separately.

We confirm timing after reviewing the firm, practice areas, markets, languages and requested scope.

The form opens a prepared email in your mail app. Review it and press Send there. We then check the inputs, confirm scope and timing, and reply by your preferred method.

Delivery is worldwide, with current market pages for Europe, the UK, UAE, US and Canada. Each audit fixes the country or city and prospective-client language before capture.

The framework can be scoped around the firm’s actual legal services. Search journeys, urgency, terminology, office structure and approval requirements change by practice area.

No. Search systems and AI answers change. We commit to a defined method and deliverables, not platform outcomes.

Yes, when included in scope. We can work with your developers and marketers or deliver approved implementation separately.

The method records mentions, recommendations, what the answer says, competitor presence, sources and missing questions. High-impact or unstable findings are checked again before they become priorities.

The initial audit is free. Ongoing implementation retainers start from USD 3,000 per month. Final scope depends on offices, practice areas, markets, languages and delivery model.

The report separates measured, estimated and example values. It shows tested queries and prompts, baseline results, sources, existing strengths, competitor gaps and prioritized improvements.

We review the offices, countries, markets or languages you want to assess, where other firms appear first and how to tailor the audit. The tailored audit remains free.

No. Technical SEO remains part of the foundation, while AI work records tested queries or prompts, firm presence, recommendations, sources, competitors, sentiment and variability.

No. Platform names and logos identify the surfaces being measured.