Trigger rate
How often an AI Overview appears for the tested prospective-client questions.
Door 2 · Google AI search
See when Google AI Overviews mention your firm, lawyers and offices
We test priority prospective-client questions in Google, save the AI Overviews that appear and record named firms, practice areas, lawyers, offices, cited sources and visible competitor gaps.
Outcome
A captured baseline for AI Overview presence, citations and source gaps.
Scope is confirmed after the baseline. You see what is included, what depends on your team and how success will be checked.
What you get
Prospective-client questions selected by practice area, market and stage of choice
Saved Google AI Overview results
Named firms, lawyers, offices, competitors and cited URLs
Questions where your firm appears and where it does not
Firm pages and public sources behind visible answers
Prioritized information improvements and a repeat-test plan
Choose when Google’s generated answers omit your firm, practice areas, lawyers or offices, name competitors first or rely on incomplete sources.
Free baseline: The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language. We review the complete website and select prospective-client questions around the firm, its practice areas, lawyers, offices, market and relevant stages of choice.
Ongoing: Monitoring keeps the agreed queries, market, language, capture method and export format fixed. Platform changes are recorded as a break in comparability.
Scope detail
Prospective-client questions and visible competitors by practice area, market and language
Saved search result and AI Overview for each valid capture
Named firms, lawyers and offices, cited URLs and source domains
Questions that do not trigger an AI Overview recorded separately
Owned-page, firm-information and supporting-source gaps
The same query set retained for the next approved comparison
Measurement
What we track
Firm presence
Where the firm, a lawyer or an office is named and where a competitor appears instead.
Cited sources
Which owned and independent public pages Google uses in the captured answers.
What shapes an AI answer
See what appears and what you can improve
The audit records which firms appear, what each answer says about them and the sources it uses, then shows which firm-controlled information can be improved.
Answer, sentiment and sources
- Named firms and competitors
- What the answer says about your firm
- Cited URLs and source domains
- Missing coverage by prospective-client question
Firm assets
- Practice-area, lawyer and office pages
- Firm information, structured data and internal links
- Google Business Profile alignment
Supporting sources
- Verified lawyer credentials and professional profiles
- Accurate directories and independent coverage
- Claims and descriptions approved before publication
Process
From baseline to recheck
- 01
Define
Select questions from the firm, its practice areas, lawyers, offices, market, language and visible competitors.
- 02
Record
Save the Google result, AI Overview and visible sources for each question.
- 03
Diagnose
Compare firm information, pages, sources and visible competitors.
- 04
Test again
Repeat the same questions after client-approved changes.
Working boundaries
What stays clear
- Every result is a dated snapshot; Google can change the answer or stop showing an overview.
- Platform availability is recorded at the location and date of capture.
- We cannot control or guarantee inclusion in an AI Overview.
- The firm approves jurisdiction wording, lawyer details and substantive legal statements before publication.
- We provide visibility research, not legal advice.
Ownership
Who approves and who implements
Responsibilities, approvals and implementation roles are confirmed in the written scope.
- We define and run the agreed protocol and retain reviewable captures.
- The firm can flag priority practice areas, lawyers, offices, competitors and sensitive topics.
- A client or approved market-language reviewer can validate local wording and intent for higher precision; the audit can proceed without that review.
- The firm’s named approver signs off on jurisdiction wording and substantive legal statements.
Method and scope
Continue with the relevant detail
Free audit
Start Google AI Overviews with a free audit
The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.
Best fit Law firms and multi-office legal practices in:
- Personal injury
- Family law
- Criminal defense
- Immigration
- Employment law
- Business + corporate
- Litigation + dispute resolution
- Real estate + property
- Estate planning + probate
- Tax law
- Your firm’s current visibility and named competitors
- The sources AI answers rely on
- A prioritized list of improvements to implement
Need to include several firms, offices, countries, markets or prospective-client languages? Book a 20-minute call We’ll agree the scope and tailor the audit at no cost.