Goal
Map prospective-client language around planning, administration and related firm-approved topics.
Practice area · Estate planning + probate
Search visibility for estate planning and probate firms
Map planning and post-death searches by goal, process, client language, jurisdiction, lawyer and office while keeping legal wording under firm approval.
Get free auditProspective-client questions
Start with how people choose
- 01
Which type of lawyer handles this planning or probate need?
- 02
Does the firm work with situations like this?
- 03
Which lawyer and office cover my location?
- 04
What is the firm’s first step for a new enquiry?
Search system
Connect legal problems, practice areas, lawyers and offices
We test prospective-client questions across Google Search + Maps, Google AI Overviews and ChatGPT + Gemini. Then we map the journey before recommending pages or content. Your firm reviews legal wording, credentials, outcomes and jurisdiction-specific claims.
Priorities
Planning and probate journeys kept separate
Plain-language goal and process topics
Jurisdiction, lawyer and office information
Sensitive and accessible enquiry paths
Page architecture
Planning goal or life event → legal topic → jurisdiction → lawyer → office → enquiry
Each step represents a search intent and a clear route to the relevant lawyer or office. Legal advice and matter assessment remain with the firm.
Guidance route
Connect the topic with the relevant lawyer, jurisdiction and office information.
Enquiry
Present a clear firm contact path without drafting documents or assessing the situation.
Firm review
Make legal approval part of delivery
We own search research and agreed implementation. The firm owns legal accuracy, credentials, outcomes, disclaimers and jurisdiction-specific approval.
- The firm approves instrument and process names, jurisdiction wording, credentials and service descriptions.
- We do not interpret documents, calculate entitlements or provide planning advice.
- Sensitive personal details are not needed for the public-data audit.
- No client family, estate or outcome is used without explicit supplied evidence and approval.
Relevant next step
Use the matching service, market or method
Free audit
Build a public-data baseline for estate planning + probate
The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.
Best fit Law firms and multi-office legal practices in:
- Personal injury
- Family law
- Criminal defense
- Immigration
- Employment law
- Business + corporate
- Litigation + dispute resolution
- Real estate + property
- Estate planning + probate
- Tax law
- Your firm’s current visibility and named competitors
- The sources AI answers rely on
- A prioritized list of improvements to implement
Need to include several firms, offices, countries, markets or prospective-client languages? Book a 20-minute call We’ll agree the scope and tailor the audit at no cost.