Pricing

Free audit. Ongoing work from USD 3,000/month.

The audit identifies the priorities. Implementation, measurement and continued improvement run as a monthly retainer.

Initial audit

Free

The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language. We review the complete website, center the baseline on that firm or office and focus on the priority practice areas and prospective-client journeys you share.

Full-site technical, indexation, content and search visibility review
Google Search + Maps baseline; optional Search Console data when approved
Google AI Overviews, ChatGPT and Gemini checks selected for the firm, practice areas, market and client journey
Existing strengths, competitors, cited sources and visibility gaps
Prioritized improvements based on the findings
Delivery timing confirmed after the scope and complete inputs are reviewed

Need to include several firms, offices, countries, markets or prospective-client languages? Book a 20-minute call We’ll agree the scope and tailor the audit at no cost.

Get free audit

Implementation retainer

From USD 3,000 / month

Ongoing work turns the audit priorities into implemented changes, measures progress and expands what works.

Technical SEO, indexation and site-performance improvements
Practice-area, lawyer and office-page optimization
Firm-approved legal content and source improvements
Google Search + Maps and AI visibility measurement
Google Business Profile and page alignment
Implementation support, quality checks and monthly planning

See example 12-month plan

What sets the retainer scope

The audit defines the starting priorities. The monthly scope then reflects the size and complexity of implementation.

Number of offices, practice areas and lawyers
Countries, cities and prospective-client languages
Access to Search Console, analytics and business profiles
Advisory support, implementation or multi-office rollout
Reporting, stakeholder and security requirements

Example 12-month program

From baseline to continuous improvement

This is an example composition of work, not a fixed package. The audit determines the priorities, sequence and volume for each law firm.

Months 1–3

Baseline and first implementation

Month 1
Technical, content, Search and AI baseline; demand, firm structure and measurement setup.
Month 2
First page, content, source and internal-link improvements, with implementation support and QA.
Month 3
Structured data, semantic coverage, metadata, AI-source analysis and the next technical cycle.

Months 4–6

Build, measure and review

Month 4
Firm-approved content improvements, practice-area, lawyer and office connections, sources and technical fixes.
Month 5
A broader content, structure, Search and AI optimization cycle based on measured gaps.
Month 6
Six-month results review, strategy update and priorities for the next implementation phase.

Months 7–9

Strengthen trust and expand

Month 7
Credentials, authorship, firm and lawyer information, outcome claims, citations and AI-source checks.
Month 8
Expand high-value pages, semantic clusters, internal links and independent-source coverage.
Month 9
Repeat the full optimization cycle and reset priorities from Search and AI performance.

Months 10–12

Consolidate and plan forward

Month 10
Content freshness, technical issues, internal links, sources and visibility monitoring.
Month 11
Final broad optimization cycle across content, structure, Search, AI and source visibility.
Month 12
Annual results review, implementation QA and the next 6–12 month roadmap.

Every month: project management, progress review, Search and AI visibility checks, implementation support and quality control.

Before a proposal

Inspect what you will receive

What the report includes Measurement methodology Data security Website and contracting boundary

Free audit

Get the free audit first

The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.

Best fit Law firms and multi-office legal practices in:

Personal injury
Family law
Criminal defense
Immigration
Employment law
Business + corporate
Litigation + dispute resolution
Real estate + property
Estate planning + probate
Tax law

Your firm’s current visibility and named competitors
The sources AI answers rely on
A prioritized list of improvements to implement

Need to include several firms, offices, countries, markets or prospective-client languages? Book a 20-minute call We’ll agree the scope and tailor the audit at no cost.