Legal practice areas
Urgency, terminology, location and the information people need differ by practice area. Each audit starts with your firm’s actual services, markets and prospective-client questions.
Get free auditPersonal injury
Separate accident and injury searches by matter type, location and stage of choice, then connect each journey to client-approved lawyer and office information.
Family law
Build clear, sensitive paths for family-law searches by legal need, location, lawyer and office without turning search content into matter-specific advice.
Criminal defense
Map urgent and research-led criminal defense searches to the appropriate client-approved practice-area, lawyer, office and contact information.
Immigration
Separate immigration searches by objective, client type, origin language, destination market and firm-approved legal topic.
Employment law
Separate employee and employer searches, then map each issue and market to the appropriate practice-area, lawyer, office and enquiry path.
Business + corporate
Map company-stage, transaction and governance searches to firm-approved practice areas, lawyers, sectors and offices.
Litigation + dispute resolution
Organize dispute searches by client type, issue, forum, sector and location, then connect them to client-approved lawyer and office information.
Real estate + property
Separate transaction, ownership, leasing, development and dispute searches by client type, property context, location, lawyer and office.
Estate planning + probate
Map planning and post-death searches by goal, process, client language, jurisdiction, lawyer and office while keeping legal wording under firm approval.
Tax law
Separate individual and business tax searches by issue, jurisdiction, client type, lawyer and office, with every substantive statement approved by the firm.
We map the words prospective clients use before they know the exact practice area or type of lawyer they need.
Practice-area, lawyer and office pages are measured together across Google Search, Maps and AI answers.
Your firm approves legal statements, credentials, outcomes, disclaimers and jurisdiction-specific wording before publication.
Free audit
The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.
Need to include several firms, offices, countries, markets or prospective-client languages? Book a 20-minute call We’ll agree the scope and tailor the audit at no cost.